Travel Retail Wines & Spirit
- Posted on 11 June 2015
- Case study
After a drop in revenues in 2014, linked to significant changes in China’s cognac market, LVMH’s report of 2015 first quarter period shows how the beginning of this year saw great Wines & Spirits performances in the USA and Japan.
A sustained growth has been recorded for Hennessy, Belvedere and Glenmorangie at global level. The growth of the US market had an impact on other companies’s brands as well, as anticipated in the 2014 report of International Wine & Spirit Research.
Yet, focusing on the volumes of Wines & Spirits sold in the Travel Retail context, the report indicated Eastern Europe as the fastest-growing region.
Such trend is well illustrated by the new Warsaw’s Chopin terminal where a new generation of stores includes 800 m2 dedicated to cosmetics and more than 500 m2 devoted to Food&Beverage as well as Wine & Spirits, a major investment in terms of retail space for a growing retail offer of alcoholic beverages, tobacco, food and confectionery.
In this context, Gruppo Pozzi manufactured and installed display furniture for Belvedere, the iconic luxury vodka produced in Zyrardow’s distillery.
Not only product display and contents but also style and design: these are the Aelia Duty Free qualities which will surprise passengers during their unique shopping experience in the new shops.
Innovation impacts also on the purchasing process: products can be easily booked in advance from the website and picked up directly in the store.