Timeline – Fuorisalone 2017

Timeline – Fuorisalone 2017

  • Posted on 22 March 2017
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Gruppo Pozzi has chosen the Brera Design District to introduce its installation for Fuorisalone 2017. Timeline, taking place in a timeless location such as the Atrio dei Gesuiti of the Pinacoteca di Brera, is a journey through the evolution of Retail: past, present, and future of Product Display are found within a series of geometrical elements creating an organic installation. A modular system suprises the users involving them in a three- dimensional architecture. Over seventy wooden layers with a chromatic contrast invite the visitors to enter the path and observe the display areas.

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The evolution of Retail is explained through a reconstruction of an ‘80s store, a today’s shop and finally a glimpse of tomorrow’s display concept.
Gruppo Pozzi’s installation is thus also a small exhibition on the union of Design and Retail, nestled in the wider artistic context of the Pinacoteca and Fuorisalone.

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The project takes form in the context of Gruppo Pozzi’s LAB, where a dedicated team analyzes the latest trends of the market, developing innovative solutions for technology integration in retail environments. Opened in 2013, the Lab is an R&D space where the art of product display is approached with originality and creativity. Timeline is a project of Simone Davide Carminati, Ruggero Andrea Pozzi, Alessandro Priore and Mattia Tanzi.

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